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TV in Wrestling. Why they give it away for free by Matthias Koster
The altering intent of the WWE’s TV
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Using TV to sell ìgimmicks or merchandiseî
During the World Wrestling Federations heyday they had many different product vehicles. You could buy trading cards, lunch boxes, video games, apparel, tickets, VHS tapes; you name it and you could pretty much guarantee that the WWE had a product for it. Back in the 80ís you would find many overt promos for all of these products. 15 second spots would air promoting the products, the announcers would have them, fans with the product would be shown on TV and even the wrestlers themselves would carry the product or ìgimmicksî to the ring.
While some these products still exist, the best sellers for the company are clothing items, video games, & wrestling figures. And the advertising of these products is more comedic than in the past, as usual mentions are brought about in a humorous manner.
Taping Format
These days on Monday nights the World Wrestling Entertainment organization tapes a one hour internet and foreign market show named Monday Night Heat, followed by the two hour live edition of Monday Night Raw. On tuesdays recently acquired ECW is taped and is immediately followed by the taping of Smackdown. As you can see, each taping includes one week of TV for two different shows.
The past format was drastically different. Using long blocks, the WWF would run TV tapings for four plus hours. Typically they would tape four one hour episodes back to back, each episode being the equivalent of a week’s worth of TV. Many wrestlers would appear three or four times per show. Obviously this would become a little tiresome for the fans in attendance. As was the norm, the majority of the tapings included the aforementioned “jobber” contests. On top of this they would also usually tape one or two matches that were exclusive to the WWF’s home video tape library, Colosseum Video.
Goals of TV
The structure for the business was different back then than it is now. For example, today’s WWE television is geared towards ratings & PPV buy rates. In the past, while important, ratings weren’t as big of a concern. The main revenue sources for the WWE came through house show (off TV shows held in local towns) and in PPV revenue. The standard for today features at least two big contests per TV. In the mid 80′s there would usually be a collection of jobber matches, matches in which big name superstars were placed against jobber talent, with the stars set to get “put over” or to destroy these no-name wrestlers on a weekly basis. This formula would occasionally change, in most instances during the WWF’s late saturday night NBC hit dubbed Saturday’s Night Main Event.
Conclusion
These were many of the ways that the todays and past television formats and goals were set by the WWE.
About the Author
Matt Koster babbles for the website Observing Wrestling, which features a slew of Wrestling News & Analysis. Head over to Observing Wrestling in the WWE Or the main site at http://www.observingwrestling.com
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